The Fedex Cup is intended to increase interest in the PGA Tour by providing side stories to the season, trying to make it about more than the money list, and making the end of the season more exciting. Most people don't know how the points are distributed (the tournaments are assigned points based on strength of field, and points are given to the top ten most of the time) and the play-offs at the end of the year have, at least to most people, a disproportionate influence on the final winner: you may crush the regular season, but a few lip outs in the playoffs could keep you far from the trophy. It doesn't matter too much how it is all set up; attention will always be more focused on who is winning and big names, but here are a few ways to generate more interest and encourage stats geeks to get more involved.
Don't just give points to the top ten, or whatever ranks at the end of the tournament that have been assigned points. Give points for outstanding play by anyone involved. Two points for every eagle, for instance. Ten points for having the low round of the day, and multiply that by whatever margin it is better: three shots better than everyone else would give 30 points. 50 points for a course record (in addition to whatever bonus points one might earn). Reward hot streaks with multiples of consecutive birdies - 6 points for 6 consecutive birdies. This way, even those who miss the cut or who are way out of the lead come Sunday can still get points. It would unhitch the points from the money list and add different names to the mix. Don't punish "others," either. Reward aggression and taking chances - positive reinforcement. Put all this on each player's page on the PGA Tour website. I guarantee this will generate a lot more interest every week and maybe encourage some of the stars to come out and play a bit more.